Chiratidzo cheUmwe (Visual Identity) Lord Qu chiratidzo chakagadzirirwa mhando yezvekudya zvekugarira (snack brand) iri muQuzhou, China. Chiratidzo ichi chinoratidza tsika dzechinyakare dzezvekudya zveChina nenzira yemazuva ano kuti zvibatsire vatengi vaduku. Mufananidzo wakavakirwa pana Confucius ndiwo chiratidzo chikuru, uye musungo wevhudzi wemufananidzo wakaumbwa sechingwa chinofukidzwa nemhute (steamed bun). Mifananidzo yemitsetse yekartuni inobatanidza mufananidzo nezviratidzo zvenhoroondo zvakadai sedhiragoni rinobhururuka, Tembere yaConfucius, uye makore anoreva rombo rakanaka. Chiratidzo chemhuno yenguruve chinoshandiswa pane zvivigiro zvekubikisa nemhute (steamers), midziyo yekudyira, mwenje, uye mashure emachigaro munzvimbo yerestaurant.
Zita rechirongwa : Lord Qu, Vagadziri zita : Siyu Xu, Izita remutengi : MET Creative Brand.
Dhizaini iri rakanaka ndiro rakahwina mubairo webronze muhukwidza hwedhizaini yemifananidzo, madhiro uye kurongedza zvinoonekwa. Munofanira zvechokwadi kuona muunganidzwa wemabasa edhizaini evagadziri vakahwina mubairo webhuronzi kuti muwane mamwe mabasa mazhinji matsva, ane mazano matsva, epakutanga uye ane unyanzvi hwekusika edhizaini yemifananidzo, yemifananidzo inotsanangura uye yekutaurirana kuburikidza nezvinoonekwa.
