Chiratidzo Chekumiririra Cafe Soul ndicho chiratidzo chekumiririra uye dhizaini yekupakita yechigadzirwa chekofi. Kofi iyi inogadzirwa kubva pamabhinzi eArabica ane zana pazana, uye inotengeswa nemutengo unokwanisika. Chiratidzo chinoshandisa purogiramu yezita (logo) ine zvikamu zvinogona kusanganiswa kuti zviumbe zviso nemamiriro akasiyana-siyana. Mutauro wekuratidzira wakareruka uye wechidiki, uchitarisira kusvika kune vatengi vatsva nevechidiki. Kupakita kunodhindwa neanodhindisa mavara mana (four color process) pamwe nemavara mana ePantone pachivakwa chealuminiyamu. Nhamba nomwe inotaridza mhuri nomwe dzinoshanda pamunda uyu.
Zita rechirongwa : Cafe Soul, Vagadziri zita : Mateus Matos Montenegro, Izita remutengi : Cafe Tunico.
Dhizaini iri rakanaka ndiro rakahwina mubairo webronze muhukwidza hwedhizaini yemifananidzo, madhiro uye kurongedza zvinoonekwa. Munofanira zvechokwadi kuona muunganidzwa wemabasa edhizaini evagadziri vakahwina mubairo webhuronzi kuti muwane mamwe mabasa mazhinji matsva, ane mazano matsva, epakutanga uye ane unyanzvi hwekusika edhizaini yemifananidzo, yemifananidzo inotsanangura uye yekutaurirana kuburikidza nezvinoonekwa.