Chimiro cheKambani (Corporate Identity) Crcrta chimiro chekambani chakagadzirirwa Chinese Research Centre for Radio and TV Art, iri boka rehurumende. Chiratidzo (logo) chinosanganisa mifananidzo nemavara. Mavara anoshandiswa ndiwo matatu ekutanga anoshandiswa mutelevhizheni, tsvuku, girini nebhuruu. Mufananidzo wekamera unoumbwa nemifananidzo mitatu yezvimiro. Zvikwenzi zviviri zvinomirira mafiriteri (filters) nemapepa anoshandiswa mubhizinesi rerhedhiyo netelevhizheni. Katatu (triangle) inomirira lenzi kana spika. Mavara CRCRTA anopfuura nomukati memufananidzo kubva kuruboshwe kuenda kurudyi kuratidza pfungwa yekutaurirana. Chimiro ichi hachina saizi yakachengetedzwa uye chinogona kushandurwa kuti chienderane nenzira dzakasiyana dzekutaurirana (media).
Zita rechirongwa : CRCRTA, Vagadziri zita : Chen Zilong, Izita remutengi : Communication University of Zhejiang.
Dhizaini iri rakanaka ndiro rakahwina mubairo webronze muhukwidza hwedhizaini yemifananidzo, madhiro uye kurongedza zvinoonekwa. Munofanira zvechokwadi kuona muunganidzwa wemabasa edhizaini evagadziri vakahwina mubairo webhuronzi kuti muwane mamwe mabasa mazhinji matsva, ane mazano matsva, epakutanga uye ane unyanzvi hwekusika edhizaini yemifananidzo, yemifananidzo inotsanangura uye yekutaurirana kuburikidza nezvinoonekwa.
