Logo Iyo Kaleido Mall inopa nzvimbo dzinovaraidza dzinoverengeka, kusanganisira dzezvitoro, mugwagwa unofamba, uye esplanade. Mukugadzirwa uku, vagadziri vakashandisa mapatani ekareidoscope, iine zvinhu zvakasununguka, zvemavara zvakadai semabhuru kana matombo emabwe. Kaleidoscope inotorwa kubva kuiyo yekare yechiGiriki καλός (yakanaka, runako) uye εἶδος (iyo inoonekwa). Nekudaro, maitiro akasiyana anoratidza akasiyana masevhisi. Mafomu anogara achichinja, achiratidza kuti iyo Mall inovavarira kushamisika nekufadza vashanyi.