Kupakira Zvekudya Zvekutandara Off the Eaten Path idhizaini yekupakira yemhando yezvokudya zvekutandara zvepamusoro zvinobva kumiriwo. Zvokudya zvekutandara izvi zvinosanganisa miriwo chaiyo yakadai sechickpeas, bhinzi nhema nenyemba mumisanganiswa isingatarisirwe. Kupakira uku kunopa mucherechedzo unoonekwa wakabatana kubrand pamashandisirwo ese. Dhizaini iyi inovavarira kubatsira brand kuti imire yakasiyana mukati mechikamu chakazara chezvokudya zvekutandara zvakanakira utano. Boka diki revatengi rakatora chikamu munzira yekugadzira uye vakapa mafungiro pachidanho chega chega. Zvakataurwa nevatengi zvakatungamirira sarudzo dzedhizaini uye zvakatsigira ruzivo rwebrand runoramba rwakafanana.

Zita rechirongwa : Off the Eaten Path, Vagadziri zita : PepsiCo Design and Innovation, Izita remutengi : PepsiCo Design and Innovation.

Zvigadzirwa zvakanaka zvinoumba kukosha munharaunda. Mazuva ese tinoratidzira rakakosha dhizaini inoratidza kugona nekugadzira. Nhasi, tinofara kuratidzira dhizaini yekuhwina mubayiro inoita mutsauko wakanaka. Tichave tichiita zvakakura uye zvinokurudzira zvigadzirwa zuva nezuva. Ita shuwa kuti utishanyire mazuva ese kuti tinakirwe nezvakanaka zvakanaka zvigadzirwa zvekugadzira uye mapurojekiti kubva kune makuru magadziri epasi rese.