Chimiro cheKambani (Corporate Identity) Crcrta chimiro chekambani chakagadzirirwa Chinese Research Centre for Radio and TV Art, iri boka rehurumende. Chiratidzo (logo) chinosanganisa mifananidzo nemavara. Mavara anoshandiswa ndiwo matatu ekutanga anoshandiswa mutelevhizheni, tsvuku, girini nebhuruu. Mufananidzo wekamera unoumbwa nemifananidzo mitatu yezvimiro. Zvikwenzi zviviri zvinomirira mafiriteri (filters) nemapepa anoshandiswa mubhizinesi rerhedhiyo netelevhizheni. Katatu (triangle) inomirira lenzi kana spika. Mavara CRCRTA anopfuura nomukati memufananidzo kubva kuruboshwe kuenda kurudyi kuratidza pfungwa yekutaurirana. Chimiro ichi hachina saizi yakachengetedzwa uye chinogona kushandurwa kuti chienderane nenzira dzakasiyana dzekutaurirana (media).

Zita rechirongwa : CRCRTA, Vagadziri zita : Chen Zilong, Izita remutengi : Communication University of Zhejiang.

Zvigadzirwa zvakanaka zvinoumba kukosha munharaunda. Mazuva ese tinoratidzira rakakosha dhizaini inoratidza kugona nekugadzira. Nhasi, tinofara kuratidzira dhizaini yekuhwina mubayiro inoita mutsauko wakanaka. Tichave tichiita zvakakura uye zvinokurudzira zvigadzirwa zuva nezuva. Ita shuwa kuti utishanyire mazuva ese kuti tinakirwe nezvakanaka zvakanaka zvigadzirwa zvekugadzira uye mapurojekiti kubva kune makuru magadziri epasi rese.