Kupakisa Kwezvokudya Lay's More Belgian Really Impossible idhizaini yekupakisa yechinguva chakatarwa yemachipisi embatatisi anotengeswa muBelgium. Kupakisa uku kunoratidza maravira maviri matsva emunharaunda akagadzirwa pamwe neBrussels Ketjep. Vatengi vekuBelgium vakakokwa kuti vaunze pfungwa dzedhizaini dzine hunhu hwakasimba hwemunharaunda, uye pfungwa mbiri dzakavhoterwa zvakanyanya dzakaratidzwa uye dzakapiwa mbiri pamapaketi acho. Nzira iyi inopindura kumusika wezvokudya zvekutandara umo mabhurendi emunharaunda anopa maravira uye zvirevo zvakakodzera. Dhizaini iyi inovavarira kuchengetedza vatengi varipo vebhurendi reLay's uye kukwezva vatsva.

Zita rechirongwa : Lay's More Belgian Really Impossible, Vagadziri zita : PepsiCo Design and Innovation, Izita remutengi : PepsiCo Design & Innovation.

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