Chiratidzo cheUmwe (Visual Identity) Lord Qu chiratidzo chakagadzirirwa mhando yezvekudya zvekugarira (snack brand) iri muQuzhou, China. Chiratidzo ichi chinoratidza tsika dzechinyakare dzezvekudya zveChina nenzira yemazuva ano kuti zvibatsire vatengi vaduku. Mufananidzo wakavakirwa pana Confucius ndiwo chiratidzo chikuru, uye musungo wevhudzi wemufananidzo wakaumbwa sechingwa chinofukidzwa nemhute (steamed bun). Mifananidzo yemitsetse yekartuni inobatanidza mufananidzo nezviratidzo zvenhoroondo zvakadai sedhiragoni rinobhururuka, Tembere yaConfucius, uye makore anoreva rombo rakanaka. Chiratidzo chemhuno yenguruve chinoshandiswa pane zvivigiro zvekubikisa nemhute (steamers), midziyo yekudyira, mwenje, uye mashure emachigaro munzvimbo yerestaurant.

Zita rechirongwa : Lord Qu, Vagadziri zita : Siyu Xu, Izita remutengi : MET Creative Brand.

Verenga iyo yazvino kubvunzurudza uye hurukuro pamusoro dhizaini, kugona uye kugona pakati pegadziri mutori venhau uye akakurumbira nyika magadzirirwo, maartistant uye vanogadzira. Ona mapurojekiti emazvino ekugadzira uye mibairo-yekuhwina mihanzi nevagadziri vakakurumbira, maartist, maateki nevagadziri. Tsvaga hutsva hutsva hwekusika, hunyanzvi, hunyanzvi, dhizaini, uye zvivakwa. Dzidza nezvekugadzira maitiro evakuru vanogadzira.