Chiratidzo cheUmwe (Visual Identity) Lord Qu chiratidzo chakagadzirirwa mhando yezvekudya zvekugarira (snack brand) iri muQuzhou, China. Chiratidzo ichi chinoratidza tsika dzechinyakare dzezvekudya zveChina nenzira yemazuva ano kuti zvibatsire vatengi vaduku. Mufananidzo wakavakirwa pana Confucius ndiwo chiratidzo chikuru, uye musungo wevhudzi wemufananidzo wakaumbwa sechingwa chinofukidzwa nemhute (steamed bun). Mifananidzo yemitsetse yekartuni inobatanidza mufananidzo nezviratidzo zvenhoroondo zvakadai sedhiragoni rinobhururuka, Tembere yaConfucius, uye makore anoreva rombo rakanaka. Chiratidzo chemhuno yenguruve chinoshandiswa pane zvivigiro zvekubikisa nemhute (steamers), midziyo yekudyira, mwenje, uye mashure emachigaro munzvimbo yerestaurant.
Zita rechirongwa : Lord Qu, Vagadziri zita : Siyu Xu, Izita remutengi : MET Creative Brand.
Iyi dhizaini yakakura inohwina mubhadharo wekugadzira dhizaini mukuvaka, kuvaka uye dhizaini dhizaini kukwikwidza. Iwe unofanirwa kunyatsoona iyo yebhuroni-inohwina vavaki 'dhizaini yekuumba kuti uwane humwe humwe humwe hutsva, hunyanzvi, hwekutanga uye hwekugadzira hurongwa, kuvaka uye kuronga mabasa ekugadzira.